Our mission is to bring clarity and speed to product compliance
Product compliance shouldn't be a patchwork of spreadsheets, PDFs, and supplier emails. We help product teams reduce risk, cut delays, and get products to market faster.
Why we started Complir
While e-commerce, logistics, and sourcing have been transformed by modern software, product compliance is still stuck in the past. Most teams rely on legacy ERPs, spreadsheets, email threads, and manual work just to keep products legally sellable. As companies scale, compliance turns into a hidden bottleneck - slowing launches, creating risk, and pushing revenue down the line.
Built side by side with compliance teams
Just three weeks after founding Complir, we moved into Flying Tiger's HQ to sit alongside their product compliance team. Not to pitch - to observe. We mapped real workflows, decisions, and bottlenecks. We didn't build based on assumptions; we built based on what we saw and heard directly from the people doing the work. Today, those same teams use Complir tailored to their needs.
Principles that guide us
Build with users, not for them
We listen before we launch - and follow up to keep improving.
A repetitive task is a signal to automate
When manual work shows up again and again, it’s time to make it smarter.
Compliance should empower, not delay
Teams deserve control, not chaos - and the confidence to move fast without missing a step.
Clarity beats complexity
Compliance should be understandable - even when the rules aren’t.
Meet the people behind Complir
Gustav Bang
CEO
Tine Kühnel
CPO
Marc Kaa Brejner
CTO
Sander Palm
Head of Operations
Rasmus Lind
Founding Engineer
Nikolaj Schlüter
Tech Lead
Christina Krabbe
Head of Product Compliance
Bianca Hegedüs
GTM & Sales
Magnus Engelsen
AI Engineer
Nicolas Bressy
Head of France
