A child must never come to harm!

When your entire business revolves around products for children and is built on responsible production and high standards of quality and function, compliance is a matter of life and death. That is why Konges Sløjd chose to partner with Complir.

Konges Sløjd is a Danish success story. Over 12 years, the company has grown into a global supplier of children's clothing, toys and bedroom furniture, sold around the world in 27 languages. With a foundation built on high-quality products and strong ethical standards, compliance is essential. Nine months ago, Konges Sløjd entered into a partnership with Complir.

"With products for children, we touch on everything related to standards and legislation, across regions and national borders. It is absolutely unacceptable to us if a child were to be seriously harmed by one of our products - and it is also a significant risk factor for us as a business. That is why compliance is a core function at Konges Sløjd."

• Thomas Ernfeldt, COO, Konges Sløjd

Konges Sløjd is a relatively small company, but with an extremely broad product portfolio. Some 2,000 product lines are presented each year across five seasonal collections, sold to retailers worldwide. The regulatory requirements the company must meet are already extensive - and they are only growing more complex.

Extensive data in - precise documentation out

The challenge for Konges Sløjd is the sheer volume of data required for each product: certificates of origin, test reports, and labelling information. At the same time, the documentation that must be produced and distributed to customers, retailers and authorities is becoming increasingly demanding. This is exactly where an AI-driven compliance system like Complir proves invaluable.

"When we launch a new product, it has typically been in development for around 18 months. During that time it passes through a series of critical sub-processes with tight deadlines. Having Complir replace what was otherwise a large amount of manual work frees up time that we can invest in quality assurance and product development instead. And it will only get better as we train the system further."

• Thomas Ernfeldt, COO, Konges Sløjd

The initial focus with Complir was the translation module for packaging texts - a low-hanging fruit - and the company expanded its language range from 17 to 27 languages. Because this type of text must be precise and follow specific rules, Konges Sløjd previously relied on manual checks and external translation agencies. Complir uses AI to translate and verify labels and markings into virtually any language.

Complir speeds up processes

"In this area alone, we have already seen significant savings in both time and money, because texts no longer need to be sent in and out of the house. At the same time, we went from 17 to 27 languages in just one season - it was remarkable to experience how quickly we could suddenly work."

• Line Galsgaard, Senior Compliance Specialist, Konges Sløjd

And speeding up processes is precisely where Konges Sløjd sees the greatest gains. Complir was not introduced as a cost-cutting exercise, but as a way to work more intelligently.

"AI is not a cost-cutting exercise where machines replace people in our organisation. The whole point is to free up time to invest in product quality and safety - areas that require sharp human minds. We are better placed to do that when Complir takes on a range of routine processes for us."

• Thomas Ernfeldt, COO, Konges Sløjd

A toolbox under expansion

Following the success with translations, the ambition is now for Complir to become the central system where all compliance data is stored, from where it can be made available to employees and distributed throughout the IT architecture, depending on how it is needed.

"This is a toolbox under expansion, and we have no doubt that it is going to work brilliantly. Ultimately, the hope is that Complir will be able to read a product from a description or even an image, and from that precisely describe which standards, tests, documentation and labelling requirements we need to consider - a kind of preliminary risk assessment based on data from previously completed projects."

• Line Galsgaard, Senior Compliance Specialist, Konges Sløjd

The implementation of Complir has also taught us to be more precise in our formulations. The more precise we are, the better the model is trained, and the broader our use of it can be. Complir will of course never be able to carry out tests itself, but we expect the system to assist with all standardised documentation and test preparation once it is fully matured.

"When we train the AI model, we are simultaneously learning to be more precise in our own formulations. That is a double benefit. The goal is for all compliance work to start and end in Complir."

• Line Galsgaard, Senior Compliance Specialist, Konges Sløjd

The implementation of Complir has been both smooth and enriching. Although the rollout is only nine months old, there is broad agreement at Konges Sløjd that this is the right way forward.

"I absolutely love the people behind Complir. They are nerds in the best possible way. They have proven that their model works in practice, that they are ambitious about their product, and that they are ready with improvements and development that goes far beyond the initial sale."

• Thomas Ernfeldt, COO, Konges Sløjd